ASA INDÚSTRIA E COMÉRCIO LTDA

ASA is responsible for producing brands that are leaders in their categories and reach the homes of thousands of families. ASA's history began in 1996 with the production of Bem-te-vi bar soap and Invicto washing powder. Soon after, it launched Baby&Baby diapers and acquired the Palmeiron and Vitamilho factories.

Currently, the ASA Group has three manufacturing centers, located in Recife and Belo Jardim, in the state of Pernambuco, and in Campina Grande, in the state of Paraíba, which are responsible for the production of around 250 items and also has a structure in Petrolina-PE, which produces palm hearts and whole grape juice.